Believe it or not, memes now mean money. Brands have realized that people love content that feels authentic and funny. Instead of old-school ads, companies are turning to memes that speak the same language as their audience. A funny meme with a product slipped in just right? That’s marketing gold and it works.

In fact, meme marketing is booming. Research shows 67% of people aged 18 to 34 actually prefer meme-based content from brands. Companies know that a well-timed, funny post can build massive engagement. From toothpaste to tech gadgets, everyone’s riding the meme wave. It’s advertising, but it doesn’t feel like advertising, and that’s the secret sauce.